This month, Vanity Fair is kicking off its Buy One, Get One, Give One (BOGOGO) events at major U.S. retailers including Kohl’s, Macy’s and JCPenney to further support women at Dress for Success. During the BOGOGO promotion, consumers will have the opportunity to buy any Vanity Fair bra at regular price, receive one Vanity Fair bra for free and in turn, Vanity Fair will donate one bra to Dress for Success Worldwide, up to 50,000 bras.
In addition, shoppers will be asked to handwrite a personal note of encouragement to a Dress for Success recipient to accompany the bra donation. Through this initiative, Vanity Fair has committed to donating up to 50,000 brand-new bras to Dress for Success, with the goal of providing one bra to nearly every woman who walks through Dress for Success’ doors in the U.S. this year.
Dress for Success is an international not-for-profit organization dedicated to promoting the economic independence of disadvantaged women by providing professional attire, career development tools and a network of support. Since the inception of Dress for Success in 1997, the organization has helped more than 850,000 women around the world on their journey to attaining self-sufficiency.
Many of the women who reach out to Dress for Success are looking to get back on their feet and are often searching for a job. With your help, women will now be able to pick out a new bra to provide the right foundation and support needed to give them the confidence and encouragement to have a successful interview.
BOGOGO Event Dates:
• Kohl’s: Sept. 24 – Oct. 3, 2015
• JCPenney: Oct. 7 – Oct. 12, 2015
• Sears: Oct. 11 – Oct. 17, 2015
• Macy’s: Oct. 14 – Oct. 18, 2015
• Bealls: Oct. 18 – Oct. 24, 2015
• Boscov’s: Oct. 25 – Oct. 31, 2015
• Belk: Nov. 1 – Nov. 8, 2015
For more information about BOGOGO, please visit: http://shop.vanityfairlingerie.com/info/BOGOGO
