On behalf of Lexus, I was invited out to join them at the first-ever “The Shop UNINTERRUPtED Live Tour“. “The Shop” is an unscripted series, originally from HBO Sports, produced by LeBron James and Maverick Carter’s digital media company, UNINTERRUPTED. The company is now bringing these engaging, authentic conversations live to three cities, including Atlanta on Friday, August 25, 2023.
The barbershop-style dialogue included singer and songwriter, Monica, NBA Veteran Lou Williams, and Rapper Quavo accompanied by co-hosts Maverick Carter and Paul Rivera. The event was held at The Wxllxm (874 Joseph E Lowery Boulevard, Atlanta, GA 30318). The doors opened at 4:00 p.m. More inside….
“At The Shop, community has always been at the heart of everything we do, and with The Shop UNINTERRUPTED Live Tour we get to bring the magic of the franchise directly to the people,” said Paul Rivera, Co-Creator of The Shop and Chief Brand Officer at The SpringHill Company. “As a NYC native, kicking off the tour in The Big Apple is extra special. I’m beyond excited to create a space for connection, collaboration, and celebration in my own community with The Shop.”
The Shop UNINTERRUPTED Live Tour powered by Lexus is free to the general public and will feature a live taping of the multi-award-winning series The Shop UNINTERRUPTED with special guests followed by a block party, highlighting local artists, food trucks and vendors to drive connection and celebrate the community.
As a guest of Lexus, I got to enjoy a multitude of activities and experiences including:
- A peek at the first-ever Lexus TX and all-new Lexus GX
- During the block party, take time to support local minority-owned businesses at our vendor village.
- The live tour will debut custom The Shop x Lexus co-branded product, including exclusive gear for purchase at a merch markets.
- And unforgettable fan moments. From interactive photo moments providing ample selfie opportunities, to the DJ creating the vibes, there is something for everyone!
