Hey there guys! Wanted to let you know that I will be away for a few days! I am in Beverly Hills at the annual #Luckyfabb fashion and beauty blog conference and I am so excited! I went last year and had a blast in San Diego and now we are all in Beverly Hills! Its going to be so much fun to see all the fashion bloggers and celebrities that are on the panel this year! One celebrity that I am too psyched to see and hear is my all time favorite designer Betsey Johnson! I passed out when I heard that she was one of the panelist, omg! Check back for all the fun posts and pics and follow me on all of my social media sites for up to the minute information and pics! Click here and here to see pics from last year. Check out all that we will be learning below! I would like to thank Greg from Nancy’s Pizza(Buckhead) for sponsoring me! xoxo
April 4th: Keynotes & Panels
Keynotes:
Learn how Drew Barrymore, Nicole Richie and Betsey Johnson have built their careers from the ground up. Get inspired from Drew’s upcoming beauty line, Nicole’s fashion career and get all the details on how Betsey Johnson built her empire of cool.
Your Voice, Louder:
You may have started out as a beauty blogger or a personal style blogger, but it’s hard to rise to the top by doing just one thing. Our experts will discuss how to expand your expertise, work in new content for your readers all while maintaining your voice. We’ll touch on everything from content strategy to managing your brand over multiple platforms.
Pitch Fest:
We live in an age of collaborations. There are designers that collaborate with retailers and of course, bloggers that collaborate with brands. Sometimes it’s as simple as a sponsored post but it can also be a book deal, a window display or a capsule collection. We’ll pick 3 pitches from our attendees to be presented in front of major brand reps whowill offer honest and meaningful feedback. Listen to them wisely and you could be on your way to a major campaign.
Blogger’s Choice – The Business of Blogging:
It used to be as easy as throwing a post online in the morning and keeping an eye on it throughout the day. But, that was along time ago. With money coming in from banner ads, sponsored posts, campaigns and affiliate links, every one of you is a businessperson. To keep your business running clean, there are certain steps everyone must take. We’ll talk accounting, media plans and billing structures.
The Tools You Need to Grow Your Business:
You’re on Twitter, you’re on Tumblr and you’re what some would call an obsessive pinner. Your content is getting out there and people are listening to you, but what do you need to monetize that audience? Our panelists will go over the tools you need to take your blog from website to business.
Creating a Voice of Authority:
The most successful bloggers out there have created authoritative voices that resonate with their audience. Whether somebody finds you from a Google search, a link-back or just stumbles upon your site, they’ll only come back if you create a destination rather than a casual encounter.
April 5: Breakout Sessions
Styling: The Resources You Need:
When you’re building a blog post or shooting a look, you’re producing a photo-shoot. There’s hair and makeup, styling decisions and of course, a camera. Join our senior fashion editor, Elle Strauss and Rachel Nguyen of That’s Chic to get the skinny on working with brands, PR’s and boutiques to take your shoots to the next level.
New Ways to Monetize:
Description: Join Beso.com editor-in-chief, Elise Loehnen, as she discusses new ways to monetize your blog. Trust us, there are more opportunities than banner ads out there.
Making the Most of Your Style Blog:
Not all photos are created equal. The best shots are composed well, lit perfectly and conceived in advance. Jessie Webster, photographer for The Glitter Guide will be your photography guru. Watch, listen, learn and then snap your way to better blog posts.
Beauty Tips from the Pros:
On camera makeup is not the same as your daily beauty routine. Sometimes a bold lip doesn’t translate through the lens, orperhaps your makeup just doesn’t show through the same way. Our experts will give you the details on what it takes to create a truly striking look for your blog.
Grow Your Traffic:
Google is your best friend and at times your worst enemy. But don’t worry, you can learn to get along. Sit down, take notes and learn about the wonderful world of SEO. Before you know it, you’ll be navigating the search world like a pro.
Digital Entrepreneurs:
4 top innovators in the digital spaces will discuss how they got their start in the business and what you can learn from them.
How to Pitch:
Get inspired by 4 top innovators that merged technology, fashion and retail. They’ll share how they got their start and what it took to go from ideas scrawled on a napkin to being a leader in the space.
To request your ticket, e-mail FABBTicketing@gmail.com with your full name and blog URL with the subject “FABB West Tickets”. Our team will go through each entry and be in touch.
Join the conversation by tweeting to @LuckyMagazine using the hashtag #LuckyFABB. We can’t wait to see you there!
