Sugar Factory Atlanta VIP Preview & Sampling

I had a chance to stop by Sugar Factory Midtown Atlanta most anticipated opening last night! I was able to experience an exclusive VIP preview and sampling event with iconic cocktails, chow and confections, yum!

Sugar Factory American Brasserie, America’s favorite eatery and celebrity hotspot, expands with its newest location in Midtown Atlanta, opening to the public early September 2019. The two-story, 8,000-square-foot restaurant includes a full-service café and confectionary shop; retail store; indoor and outdoor dining areas; two full-service bars and a private dining room, as well as a-one-of-a-kind Gummy Bears Chandelier over the main dining room.

“Sugar Factory is all about celebrating the sweetest moments in life. We want to create a fun, unforgettable dining experience for any age, at every location,” said Sugar Factory Owner Charissa Davidovici. “We are all about treasuring family fun and are looking forward to welcoming the Atlanta community to our newest restaurant.”

Sugar Factory’s 800-square-foot Midtown Atlanta retail confectionary will feature the signature floor-to-ceiling candy wall with more than 500 types of sweet treats, including a selection of novelty and bulk candy like the brand’s world-famous Couture Pops. Completing the confectionary, the café will offer coffees, hot chocolate, frozen hot chocolate, homemade specialty rainbow doughnuts and pastries, in addition to homemade gelato and ice cream.

The dining room, replete with red tufted banquets, crystal chandeliers and antique brass accents, will seat more than 200 guests, with an additional 60 seats in the outdoor dining area. Sugar Factory’s menu features signature items such as savory crepes, salads, monster burgers, insane milkshakes and specialty pizzas. Guests can inject a pop of color into their order with the world-famous Rainbow Sliders — classic mini burgers with rainbow colored buns served with American cheese, crispy onions and signature sauce. Sugar Factory’s insane milkshakes, served in chocolate-covered mugs, include favorites such as the Nutella Banana Milkshake with banana chocolate fudge and chocolate dipped banana and the Tie Dye Milkshake with red, blue, green and yellow white chocolate ganache, Pop Rocks and cotton candy. Legendary desserts top the menu with the famous King Kong Sundae, serving up to 12 people with 24 scoops of ice cream covered with sprinkles, gummy bears, caramel sauce, fudge sauce and giant swirly pops, to name a few.

The restaurant’s elevated white marble bar seats 12 guests and provides full-menu service complete with Sugar Factory’s signature 64 oz. alcohol-infused smoking candy goblets like the Lollipop Passion, garnished with lollipops and candy necklaces; the Watermelon Mojito featuring Pitbull’s Voli 305 Vodka and sour watermelon gummies; and the Night Owl combining Virginia Black Whiskey, mint-infused lemonade and candy finish of night owl lollipops. Guests can also enjoy celebrity-approved goblets like The Drake, crafted with Virginia Black Whiskey, peach puree and sweet tea topped off with Sour Patch peaches and a burst of strawberry lemonade cotton candy. The outdoor dining area has a 12 seat alfresco patio bar overlooking 12th Street.

World-renowned celebrities such as Kendall and Kylie Jenner, Drake, Jennifer Lopez, Kim Kardashian, Flo Rida, Hailee Steinfeld, Katy Perry, Scott Disick, Jason Derulo, Britney Spears, Jerry Seinfeld, Selma Hayek and Mel B are all fans of Sugar Factory.

Sugar Factory Atlanta is located in the heart of Midtown at 1080 Peachtree Street across from the Loews Hotel. Sugar Factory American Brasserie is open daily: Sunday – Thursday 11 a.m. – 11 p.m., Friday – Saturday 11 a.m. – 2 a.m, serving breakfast, lunch, and dinner. Weekend brunch available on Saturdays and Sundays 11 a.m. – 4 p.m. Reservations and large-group bookings are available by calling 470.428.4395 or through OpenTable.com. Check out a few fun snaps I took from the event, so fun and lively!