The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today unveiled Scenterpiece™, the newest innovation in the wax melt category, which was established by the brand decades ago. Scenterpiece™ simplifies flameless home fragrancing into one easy process, allowing customers to enjoy and quickly swap out their favorite fragrances without the cooling, scraping or pouring involved with traditional tart warmers. Scenterpiece™ Easy MeltCups and Warmers are available for purchase now at Yankee Candle’s more than 500 retail stores, www.yankeecandle.com and select specialty retailers and gift shops while supplies last.
“Yankee Candle knows that scent can be the perfect finishing touch to home décor,” said Geoff Medeiros, vice president brand and product development for The Yankee Candle Company, Inc. “Scenterpiece™ will allow our consumers to enjoy their favorite fragrances in a brand new, hassle-free manner while providing a way to update their décor for fall.”
The Scenterpiece™ system is comprised of wax-filled Easy MeltCups in a wide selection of both classic and new Yankee Candle fragrances with more than 20 stylish electric Warmers designed to suit every décor taste. The MeltCups are cool to the touch, even when in use, and can be simply dropped in or lifted out of the Warmer to change fragrances quickly. Featuring a lid and unique design so they can be neatly stacked and stored when not in use, Easy MeltCups offer up to 24 hours of fragrance. All Warmers include a six foot cord for easy placement anywhere in the room, and Deluxe Warmers feature a timer with automatic shutoff for worry-free convenience plus LED light effects and decorative cutouts for added ambience.
SCENTERPIECE™ – “Change your scent in seconds”
Price: $4.99 MSRP – Scenterpiece™ Easy MeltCups; $19.99 – $24.99 MSRP – Scenterpiece™ Warmers; $29.99 MSRP – Scenterpiece™ Deluxe Warmer. I received two easy melt cups and it filled the entire living room space with greatness! I really love them and will be heading to Yankee Candle to pick up some more!
EVERYDAY EASY MELTCUP FRAGRANCES: FALL 2014 EASY MELTCUP FRAGRANCES:
Beach Walk® Apple Cider
Black Cherry Apple Pumpkin
Clean Cotton® Autumn Wreath™
Home Sweet Home® Bay Leaf Wreath
Lavender Vanilla Pumpkin Pie
Lilac Blossoms Pumpkin Wreath
Macintosh Salted Caramel
Mango Peach Salsa Silver Birch
Meadow Showers Spiced Pumpkin
Midnight Jasmine Cranberry Chutney
Ocean Star™ Kitchen Spice
Pineapple Cilantro Autumn Leaves™
Pink Sands™ Buttercream®
Sage & Citrus Farmers Market™
Sun & Sand® Harvest®
Vanilla Cupcake November Rain™
Bahama Breeze™ Pumpkin Buttercream
Fluffy Towels™
Cinnamon Stick
Lemon Lavender
Midsummer’s Night®
Turquoise Sky™
Berrylicious
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