I had an amazing time yesterday evening at the Overtime Elite Arena in ATL! Fear of God Athletics and Jerry Lorenzo invited me to an exclusive conversation with former NBA star Matt Barnes to introduce their Overtime Elite basketball team, powered by Adidas!
Fear of God is a luxury fashion brand founded by designer Jerry Lorenzo in 2013. Known for its high-quality, minimalist, and often oversized pieces, the brand has a distinct aesthetic that blends streetwear with a refined, upscale look. Its collections include essentials like hoodies, sweatpants, jeans, and jackets, often in neutral tones and unique fabrics. Fear of God has gained a strong following, with fans appreciating its versatile, layered style and quality craftsmanship.
Fear of God has also expanded through various collaborations, including with Nike, and recently partnered with adidas for its Fear of God Athletics line, blending Lorenzo’s aesthetic with sportswear elements. I had a great time hearing about the athletic brand and Matt said that he wished this type of support was around when he was just starting out! Fear of God items will hit Adidas stores in December. See all the fun we had inside…
Athletic apparel
Sneakers
Fear of God Founder Jerry Lorenzo
Hoop team for Overtime Elite Arena
Fear of God Athletics goody bag, thank you so much!
Love my new hoodie!
