American Apparel is pleased to debut a new collection of summer essentials in the brand’s signature Loop Terry fabric. Lightweight, soft to the touch, easy to wear and designed for warm-weather lounging, the new Spring/Summer 2018 American Apparel Loop Terry collection features 10 new styles for both men and women that intermix athletic, vintage-inspired design with vibrant colors. The American Apparel Loop Terry collection features a range of silhouettes including dresses, tees, lounge pants, shorts, and cropped halters with a price tag on each item coming in under $50.00.
The American Apparel Loop Terry campaign imagery, accessible in the below noted links, was shot in Barbados and utilizes the colors that occur naturally within key areas of the country such as Speights Town and Bathsheba Beach to amplify the vibrant hues seen throughout the collection. Featured in the campaign imagery are “real models” that were selected through American Apparel’s ongoing casting initiative to tap real people through open calls across both via social media and IRL. For the Loop Terry campaign, the American Apparel brand tapped models Taylor, Sebastian, and Nico, who showcase the fun, versatility, ease, sexiness, and ever-present playfulness of the American Apparel Spring/Summer 2018 Loop Terry collection pieces.
