I started sewing and designing aprons when my daughter first married 4 years ago. After being “showered” with domestic gear she was eager to play “Hostess.” Because she is all about high fashion and high style she of course, had to have a “Hip” little apron. Hence the name: The Hip Hostess. As soon as we came up with the name, we high tailed it to the computer to get dibbs on the domain name and whew, we got it! After much experimenting with fabrics, and designs and a lot of wishing, hoping, planning and dreaming we came up with a look that we felt would appeal to most cooks, both seasoned & novice. The aprons not only had to look fabulous, but also had to be user friendly and hold up to everyday use. I’ve always loved rick rack, and it’s been a traditional element of aprons for years. So we decided to we had to have a touch of it on the aprons, but yet have it make a bold statement. Our aprons are designed be worn over & over, not just tucked in a drawer for special occasions.
TalkingwithTami: I understand your company is ran by you and your daughter? How is it, working so closely with family?
My daughter is my biggest cheerleader, marketing rep and of course fashion consultant. Hands down, flat out she made push come to shove and get this business off the ground. I like to say I’m the “Hostess” part, and she’s the “Hip” part! Working together, and seeing our budding business blossom has been a pure joy!
TalkingWithTami: You have some very vibrant and fun patterned aprons! How do you come up with the different styles and colors?
Picking out fabrics and designing is a combined effort, having the perspective of both generations is a big help. Do we always agree…of course not, we are Mother and Daughter if you mean what I mean. After a little give & take on both sides we always seem to come up with just the right thing.
TalkingWithTami: Alot of people want to start an online business. Can you give them some key advice?
As the saying goes…Do what you love & love what you do. This is absolutely so true! Don’t be afraid to transform your passion into a business. I think the key in this highly competitive economy is to stand out from the crowd. Check out the competition and do it better, make it cuter, and don’t cut corners. I also think that excellent customer service is vital. The hardest part is taking that first step, once you do stay focused and believe in yourself. One last thing… best part of our business has been meeting and connecting with so many interesting women. I always say, “We have the sweetest customers!” We’ve also discovered that despite this dismal economy, women in business are so truly kind and supportive of each other. It’s one of the perks of being a woman in business today.
TalkingWithTami: Aprons are so trendy right now, why do you think so?
There’s no doubt that today cooking is cool and aprons are hot! I think women today are re-discovering the “Joy of Cooking” in their own kitchens. Cooking is no longer the dismal chore it used to be and women truly enjoy entertaining in their own homes and whipping up something wonderful for family and friends. Being a Hip Hostess isn’t about having the best china, or serving a gourmet meal, it’s about making your guests feel truly welcome in your home. Tying on a hip little apron is part of the fun! We like to say wearing an apron is hip whether you Make it, Bake it, or Fake it!
