Mascara | Talking With Tami

‘mascara’

M.A.C. Introduces False Lashes Extreme Black Mascara

Friday, September 23rd, 2011

MAC False Lashes Extreme Black Mascara

Midnight meets its match with False Lashes Extreme Black Mascara. Intensely inky, this lightweight, innovative mousse-like formula saturates lashes in a carbon-black pigment that promises the deepest, darkest, richest look imaginable with full long-lasting coverage. Each stroke of the unique double-lush brush creates vixen volume and lift by filling in sparse lashes, magnifying and multiplying magnificently. Long-wearing polymers quickly coat from root to tip, keeping lashes supple and flexible – never brittle. Captivating curl and divine density with a velvety-fabulous finish…what more could your lashes ask for?

Intensely inky, this lightweight, innovative mousse-like formula saturates lashes in a carbon-black pigment that promises the deepest, darkest, richest look imaginable with full long-lasting coverage. Each stroke of the unique double-lush brush creates vixen volume and lift by filling in sparse lashes, magnifying and multiplying magnificently. Long-wearing polymers quickly coat from root to tip, keeping lashes supple and flexible – never brittle.

This mascara is available Oct 6th(U.S.) International, January 2012.

False Lashes Mascara ($19.00 U.S. / $22.50 CDN) (Permanent)

www.maccosmetics.com

Tags: mac cosmetics false lashes extreme black mascara, mac makeup, mascara
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M.A.C. Introduces Opulash Optimum Black

Monday, July 18th, 2011

OPULASH OPTIMUM BLACK
Something bolder, better, blacker, badder! The race is on to build the best Dramatic Volume and Curl ever. M·A·C Mascara is on the up, trending big, growing gargantuan – so here it is! M·A·C Opulash Optimum Black is your new way forward for a more impressive, imperious build, a more saturated black, with the vroom of extra-volumization, delivered dramatically with our most bodacious brush yet – it’s bigger than beyond! And Intense! Hence the extreme expansion and curl, formed from a blend of silica plates of mica and natural kaolin to thicken and grab each lash with every application, for an intense lay-down with succinctly sexy separation.

Resists flaking, smudging, and humidity, with multifunctional emollient ester flexibility, superior adhesion, and water-gel instant conditioning for even the most sensitive of eyes. And it lasts 15 hours! The spotlight is on superlative style, state-of-the-art science, and the urge to merge the two….Opulash Optimum Black is the Bat-For-Lashes bomb!

M·A·C Opulash Optimum Black Available August 25, 2011 in the permanent collection.

www.maccosmetics.com

Tags: mac cosmetics, mac opulash optimum, mascara, opulash optimum black mascara
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M.A.C. Introduces False Lashes

Saturday, December 18th, 2010

M.A.C. Introduces False Lashes:

FALSE LASHES

“We’re all evolving – better, braver, more beautiful – every day. So consider the Lash, the durability of design, function, formula, elegance and, of course, the desire to astound: False Lashes debut at M∙A∙C, created to take nature further forward than ever before! The illusion of extensions, made real without anything but a vital NEW mega-multiplication formula, creating extremities of volume and curl for a dramatic end look, thickening for what we call the “look alive” eye – wide awake, wonderfully well rested, glamorously engorged – applied with the uniquely engineered double-lush brush for the ultimate lash evolution. Nature take note!”

*Launches December 26th 2011