Ricky Martin and Nicki Minaj in the M·A·C Viva Glam 2012 campaign visual shot by David LaChapelle. Every cent of Ricky and Nicki’s Viva Glam products, on-counters February 2012, goes to support the M·A·C AIDS Fund. How fun love Nicki’s pink latex dress, werk!
Viva Glam Spokesperson Lady Gaga and Nicola Formichetti(Gaga’s stylist) reveal a one of a kind dress Co-Designed by Lady Gaga. The masterpiece design was created as part of the Viva Glam social awareness campaign. They also launched a short film that debut on VIVAGLAM.com. This celebrates Lady Gagas Viva Glam Campaign which helped raise $55 million for the M.A.C. Aids Fund over the last couple of years. Here are a few behind the scenes photos. As her VivaGlam campaign comes to an end she urges fans to help M.A.C. raise $250 million.
“The M·A·C AIDS Fund has raised $224 million to date. Go out and buy a lipstick for your girlfriend, your boyfriend, your mom or your sister — $26 million to go, little monsters!”
Visit VIVAGLAM.com to view the film and the M.A.C. Facebook page .
pics courtesy of M.A.C.
Move over Lady Gaga! M.A.C. AIDS Fund just announced that rapper Nicki Minaj will be the newest spokesperson who will represent the 2012 Viva Glam campaign that will launch in February of next year. She, along with pop sensation Ricky Martin, also a spokesperson, are on set as I type this in Miami. They are doing a photoshoot with the one and only legendary celebrity photographer, David La Chappelle!
To date, the M.A.C. AIDS Fund has raised a whopping $224 million dollars from the sale of its very popular Viva Glam lip products, donating 100 percent of the sales to fight HIV/AIDS. I cannot wait to see the visuals for the ad campaign! With La Chappelle’s over-the-top creative direction and Nicki Minaj’s synergy, I know the photos are going to be something to reckon with!
