TalkingWithTami: Hello what a cute idea! isABelt is a hit I see, tell us about your product?

isABelt was founded in May of 2007 by three 40+ sisters who are moms of 15 kids collectively. They started their business by consigning the isABelt locally and are now in more than 400 retailers across the US, Canada, Caribbean and Europe. 

The isABelt is a clear and virtually invisible fashion fix-it accessory product. The isABelt is made of a strong and durable elasticized TPU that virtually disappears when the wearer puts it on.  Because of the patent pending design and adjustment of the isABelt it lies discreetly under your clothes or even under a fashion belt to let you know that all is secure. The isABelt is perfectly flat all the way around. isABelt available in Sm. Med. Lrg. and Plus.

TalkingWithTami:Would you consider yourself inventors now? Do you plan on making any other cool products?

We are three sister/partners.  Leslie Wilkins-Gaudio, came up with the idea while shopping for some new low-rise jeans. As cute as the pants were, they would not stay up and the thong would not stay in. She found herself having to wear a belt even when she didn’t want to, or even when her outfit didn’t call for a belt. Leslie saw that her friends and women all over had the same problem: belt bulge or peep show. Leslie saw it as her responsibility to create a solution to this problem.  We are coming out with three expansions to our product line in March and another in May… Stay tuned….  

TalkingWithTami:When you decided to market your product, what target audience were you looking for?

We decided to market our product as soon as our stores that were carrying it started to reorder.  Our target audience is for all women no matter what age or size as this is a problem we all experience across the board. 

TalkingwithTami:Should have, could have hmmm? Tell us some things you wish you would have known in the beginning stages of isABelt?

We have experienced such success with the isABelt.  We wish we had a little more wholesale business experience but learning as you go is fun and makes you become more savvy with each passing month. 

TalkingWithTami.com: If your married with kids, tell us how your balancing a business, travel & family life? If your single, how do you find balance when trying to run your business and socializing?

We ( the three sisters Lori, Elise and Leslie have 15 kids between us ranging in age from 9-25.  It has been a huge challenge to have the work life balance but our priority is to get our product and company branded and build a legacy for our children. 

For further info please visit: www.isabelt.com